If you use Jira or Confluence, chances are you already rely on apps from the Atlassian Marketplace to extend functionality. From time tracking to checklists and reporting, Marketplace apps play a big role in how teams work every day.
"But not all apps are built the same. Over the last few years, Atlassian has introduced a new way to build apps called Forge-and it’s quietly changing what customers should expect from Marketplace apps."
What Is Atlassian Forge?
Forge is Atlassian’s cloud-native app platform. Instead of apps running on external servers owned by vendors, Forge apps:
Cloud-Native
Run directly on Atlassian’s infrastructure
Secure
Follow Atlassian’s security and compliance standards
Integrated
Designed specifically for Jira and Confluence Cloud
Why Forge Matters to You
Better Security by Default
Forge apps don’t store your data on third-party servers by default. Everything runs within Atlassian’s trusted environment, reducing security concerns and simplifying compliance reviews.
Faster, More Reliable Performance
Because Forge apps are built for Atlassian Cloud, they’re optimized to work smoothly inside Jira and Confluence-without complex external dependencies.
Easier Compliance & Governance
For enterprises and public-sector organizations, Forge apps make security reviews and approvals easier since they align with Atlassian’s own cloud standards.
Our Approach at Wired Brains
We don’t treat Marketplace apps as side projects. We build apps because we see the same challenges repeatedly across teams. Our Forge-based apps focus on:
- Time tracking visualization
- Consistent issue creation
- Process automation
- Structured daily work